Airtel Payments Bank has appointed Shilpi Kapoor as its chief advertising officer. In her new position, Shilpi Kapoor will oversee the advertising and company communication operate for the financial institution. Furthermore, she can be chargeable for planning, growing, implementing, and monitoring the general enterprise advertising technique. She would additionally overlook market analysis, pricing, product advertising, advertising communications, promoting and public relations. Kapoor would be the financial institution’s government committee member and might be working carefully with Anubrata Biswas, MD and CEO, Airtel Payments Bank.
“Shilpi Kapoor’s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank’s differentiated position,” Anubrata Biswas, MD and CEO, Airtel Payments Bank, mentioned.
Kapoor has over 19 years of expertise in model administration, gross sales and advertising, BFSI, telecom, auto and FMCG manufacturers. In her final stint, she was with American Express as director of selling, the place she led the model technique and communications. “Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank’s robust growth story,” Shilpi Kapoor, chief advertising officer, Airtel Payments Bank, said.
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Source: www.financialexpress.com”