G.O.A.T Brand Labs, a direct-to-consumer (D2C) model aggregator, has raised $50 million in its Series A1 spherical, it introduced in an announcement on Thursday. The spherical noticed participation from new buyers like Winter Capital, 9Unicorns, Venture Catalysts, Vivriti Capital, Oxyzo and most of its present buyers. These funds will likely be used to amass new manufacturers.
In July 2021, the corporate had raised $36 million from Tiger Global, Flipkart Ventures, Mayfield, Nordstar, Better Capital, Trifecta and others. That was across the time it was co-founded by Rishi Vasudev and Rameswar Misra.
Within a 12 months of operations, G.O.A.T has accomplished 15 acquisitions, focussing on a portfolio of “well-known, strong and upcoming D2C brands in the lifestyle space.” It is in discussions to purchase 12 extra manufacturers within the coming days, the assertion added.
Voylla, The Label Life, trueBrowns, Abhishti, Frangipani are a few of its portfolio manufacturers.
“We will continue to acquire high potential D2C brands across the lifestyle segments and scale them to huge outcomes. Our journey of taking Indian D2C Brands global has just started. We are fortunate to partner with great founders and continue to learn and build capabilities in this fast changing space,” stated Rishi Vasudev, co-founder and chief government officer, G.O.A.T Brand Labs.
The firm has partnered with the manufacturers’ founders to scale the portfolio by almost 85% – since acquisition – whereas turning worthwhile, the assertion concluded.
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Source: www.financialexpress.com”