Real property firm Signature Global India Ltd., has launched a sequence of tv commercials (TVCs) that contact upon the each day struggles of potential homebuyers residing in rented lodging. The marketing campaign focuses on the message of inspiring homebuyers to get ‘Kiraye se Azaadi’.
Signature Global reiterates its core competency of ‘affordable housing’ with these quick tales which goal inspiring and first time dwelling consumers, Pradeep Aggarwal, chairman and whole-time director, Signature Global India Ltd., stated. “We are trying to showcase the daily struggles of tenants who are often badgered by their landlords but in an entertaining way. At Signature Global, we are always trying to deliver houses which can turn into beautiful homes with all necessary amenities for a family; with lovable families; away from the daily nagging of landlords. These TVCs effectively communicate this underlying idea,” he added.
Conceptualised by TREE Design and produced and directed by SG Pictures, the advert movies characteristic tales which might be relatable. The first advert movie ‘Babuji’ showcases how landlords don’t enable tenants to make any modifications within the rented home. It reveals a household of three; an aged mom alongside together with her two sons sitting over a meal whereby the elder son holds the {photograph} of their late father whereas ready for the youthful son to complete his meal and take flip to carry the image. In the second advert, ‘Window’, a person is proven climbing as much as his home on the primary ground of a constructing with the assistance of his spouse on the window as the owner blocks entry within the dwelling post-midnight whereas his boss retains him occupied until late within the workplace.
According to the corporate, these advert movies can be showcased on all main information channels together with varied social media platforms like Youtube, Facebook and Instagram and so forth. In the previous, the model has provide you with progressive campaigns which have garnered nice response from the general public again and again. In this marketing campaign, every of those tales is derived from insights thrown up by the on a regular basis struggles within the lives of tenants.
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Source: www.financialexpress.com”