Fashion e-commerce firm Myntra has launched a multichannel advertising marketing campaign to have interaction with 250 million buyers from throughout the nation on the arrival of the 16th version of its flagship occasion, EORS, scheduled to be held between June 11- 16.
Myntra has launched two movies starring Hrithik Roshan, Kiara Advani and Siddhant Chaturvedi. The movies will even be pairing off the celebrities for the primary time with a 15-second-long edit that includes Roshan and Advani and one other with Roshan and Chaturvedi. The marketing campaign can have transitioning costumes with Roshan donning completely different kinds, Chaturvedi that includes the uber comfy informal put on and Advani repping western, informal and ethnic put on. EORS-16 shall be promoted throughout TV and digital media platforms, resembling Google, Facebook and YouTube, whereas additionally activating owned social media channels, M-Studio and M-Live.
Roshan, Advani and Chaturvedi are going to take center-stage within the EORS-16 advert movies, creating visibility for the occasion and driving attain amongst fashion-forward buyers within the nation, Nandita Sinha, CEO, Myntra, stated. “We will also offer brands the opportunity to harness the power of the creators’ economy and leverage India’s influencers to engage our mobile fashion-conscious consumers,” she added.
Myntra will permit prospects to have interaction with Indian influencers, together with Big Boss 15 winner Tejasswi Prakash, Hina Khan, Gurmeet Choudhary and Niharika NM amongst others, creating over 5,000 seems to be within the area of style and wonder on Myntra Studio. Customers who devour style and life-style content material will see manufacturers connecting with them over 700 M-Live classes throughout which the manufacturers will supply merchandise at EORS costs through the pre-launch itself.
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Source: www.financialexpress.com”