Ginger by Lifestyle has rolled out its #ImperfectlyPerfectRules marketing campaign which reinforces the ‘Ginger Life’, a life that doesn’t conform to the societal requirements of perfection however is a celebration of individuality and imperfections in an unapologetic manner. The model brings this concept alive by a sequence of three movies based mostly on totally different trend events {that a} ginger woman resonates with. The marketing campaign has been conceptualised by Wunderman Thompson India.
“Ginger, through its campaigns, has always reinforced a progressive view on fashion. This year, we have come up with a three-film campaign featuring the Ginger Girl who breaks the usual norms of fashion and rules with her own #ImperfectlyPerfectRules. They say fashion has no rules and our campaign exactly stands for that. With this, we aim at meeting the ideas of today’s young girls who are confident and bold and do not shy away from bringing their own unique style to whatever they do,” Rohini Haldea, assistant vice-president, advertising, Lifestyle, mentioned.
The three movies draw a pointy distinction between a prescribed strategy to trend and Ginger woman’s distinctive fashion sense for a date, seashore and social gathering. “With this campaign, Ginger aims to resonate with the stylish, fearless and edgy girls of today, who follow no rules and do not settle for generic fashion styles,” the corporate mentioned.
For Priya Shivakumar, senior nationwide inventive director, Wunderman Thompson India, the Ginger woman has at all times damaged stereotypes along with her #ImperfectlyPerfect tackle life. “This time she breaks the rules of fashion to display the confidence and daring to make her point and break the mould yet again. Her #ImperfectlyPerfectRules makes breaking the rules more fun than ever before and brings the fun and fearless discovery back to fashion,” she added.
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Source: www.financialexpress.com”