To showcase its attire vary for the 12 months 2022, Madame has launched a video marketing campaign that includes Bollywood actor Tara Sutaria. As per the model, summer season season is the proper time to don an apparel which makes one really feel comfy of their pores and skin. Madame has provide you with a summer season assortment.
This 12 months, the model has partnered with Sutaria and introduced her onboard because the model ambassador of Madame. This is the primary video marketing campaign which the model has launched as a part of this collaboration. The marketing campaign, launched with the tagline ‘Make Now Yours’, is themed round residing each second to the fullest, so as to recall every second. According to Sutaria the model displays every part that an Indian girl stands for resembling braveness, willpower, freedom, and beauty “A brand that has also been a favorite of mine for a very long time,” she added.
For Sumedha Jain, head, advertising and communications, Madame, there’s no higher second than now and there’s no higher individual than you to seize each fleeting alternative to have a good time, Let the solar be your highlight as you #MakeNowYours with Madame,” she acknowledged.
The firm has created a variety of assortment such because the daisy mist, pink caravan, sorbet blue, lilac sage, indigo breeze, saturated blends and pastel checks amongst others. It is aimed toward inspiring trendy girls to be stylish, daring and courageous.
In 1993, the model was created to satisfy the style wants of progressive and trendy Indian girls. Madame opened its first retailer in 2002, and it now has over 150 storefronts and claims to have achieved over 700 retail touchpoints throughout the nation. The firm which claims to have achieved its gross sales goal final fiscal, has set an goal for a 50% progress in its total enterprise within the present monetary 12 months. The model can also be vended by way of shop-in-shop shops like Kapsons, giant format shops like Shoppers Stop, on-line market resembling Myntra, Ajio, Flipkart and Amazon, and its personal on-line retailer, glamly.com.
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Source: www.financialexpress.com”