Dating and social networking app Bumble has launched a brand new out-of-home (OOH) marketing campaign in Mumbai, Delhi, Kolkata, and Pune, as a part of its built-in marketing campaign ‘You’ve Got This’. The marketing campaign is aimed toward encouraging single Indians to shed their inhibitions and embrace their genuine selves, with a purpose to take cost of their courting journeys in 2022.
The newest OOH marketing campaign takes a localised have a look at courting tradition, tackling courting dilemmas in a relatable method, that includes numerous taglines akin to “What if they hit me with “aur batao”? Maybe they’re only a good listener” and “What if they are too shohoj shorol? One of you has to be, na?”
As per the corporate, in 2022, single Indians are hopeful about making new connections and excited to embrace in actual life (IRL) courting. “65% of daters on Bumble prefer to go on an IRL date with their potential matches or their partners,” the corporate mentioned.
“Our latest OOH campaign is an extension of our integrated campaign ‘You’ve Got This’ which aims to encourage daters to shed their inhibitions and embrace their dating journeys. So go out there and make the best first moves of your lives, you’ve got this and Bumble’s got your back,” Samarpita Samaddar, India communications director, Bumble mentioned.
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Source: www.financialexpress.com”