Savlon Swasth India Mission has launched its #HandwashFirst marketing campaign. It highlights the message of hand hygiene by way of the advert movie. Conceptualised by Ogilvy India, the marketing campaign was launched on conventional and digital media to unfold consciousness on the World Hand Hygiene Day.
Savlon Swasth India Mission has been on a journey to create a tradition of security that generates consciousness and encourages preventative hygiene practices starting with the hygiene norm of washing palms, Sameer Satpathy, divisional chief govt, private care merchandise enterprise, ITC Limited, said. “While much has been done in the last two years for hand hygiene, it is critical to keep reminding everyone of this habit which often gets overlooked. Through the relevance of food and the unifying factor of eating with hands, our message this year of #HandwashFirst, is designed to help sustain the habit of hand hygiene in health care, while bringing people together in support of the global hand hygiene improvement,” he added.
The movie gives viewers with a glimpse of India by way of its native meals, the place the widespread unifying theme is the love for meals and consuming with palms. The glimpses of meals made and eaten with palms within the movie takes viewers by way of the style palate throughout India. The background rating reels us into the message of fresh palms with #HandwashFirst because the movie ends.
As per the corporate, in India, 1.4 billion palms carry meals from plates to mouths daily. Savlon Swasth India makes this perception the bottom to weave a story and amplify the theme for this 12 months’s World Hand Hygiene Day, unite for security: clear your palms.
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Source: www.financialexpress.com”