Rajnigandha Silver Pearls has launched a brand new marketing campaign ‘Forgotten’. The marketing campaign goals to focus on the bond and relationship between a mom and youngster. “Ma kuchh bhi bhool jaaye magar, Ma hona nahin bhool sakti” is the message of this marketing campaign. Conceptualised by The Mob, the marketing campaign has gone stay on the corporate’s social media channels.
Maa Kehti Hai is a digital marketing campaign that highlights a mom’s love, Arvind Kumar, common supervisor, advertising, Dharampal Satyapal Foods Limited, stated. “This campaign carries forward the message of #MaaKehtiHai campaign, and highlights the brand’s theme, ‘achchai’, celebrating the goodness of a mother’s love and selflessness. It is this ‘achchai’ of emotion that never diminishes with time that we wanted to capture in the film,” he added.
Carrying ahead the theme of the #MaaKehtiHai marketing campaign, the brand new advert movie captures the position reversal in a mother-child relationship that always occurs with age whereby the kid takes on the position of a mother or father to the mother. The movie opens on a younger man ringing the doorbell. The door is opened by a nurse behind whom one can see an older lady seated on a sofa. The older lady needs to know who’s on the door. The younger man walks as much as the girl and enquires about her well being and seeing that she has not eaten something, the person gives to eat meals along with his mom. The man tells his mom to begin consuming and likewise assures her of an ice-cream after the meal. He reminds her how she had indulged him with ice-creams in childhood and now it was his flip to do the identical. Just then the person will get a name from his workplace informing him that they’ve misplaced the bid for a young for the third time in a row. The mom is watching him and says that though she shouldn’t be his mom, he appears precisely like her son. She provides that each time her son is tense she makes halwa, which cheers him up and asks if he want to eat halwa too? The man tells the sympathetic nurse that although mother has misplaced her reminiscence he’s completely happy that he nonetheless has a spot in her coronary heart.
For Chraneeta Mann, co-founder, The Mob, the movie performs on many feelings. “The emotions of a son who has grown into the role of a parent for his ageing mom. The emotion of a mom who despite her fading memory, listens to her maternal instinct and reaches out to connect with her son in his time of need,” she acknowledged.
Read Also: Bata India launches new marketing campaign ‘Neo Casuals for Neo Leaders’
Follow us on Twitter, Instagram, LinkedIn, Facebook
Source: www.financialexpress.com”