Indian Institute of Management (IIM) Bodh Gaya and Times Professional Learning (TPL), underneath its model The Second Wind (TimesTSW), has launched the inaugural Executive Certificate Programme in Digital Marketing for enterprise.
The nine-month programme for working professionals would come with lectures, case research, assignments, quizzes, challenge work to be delivered by trade specialists and school via TPL platform. Learners would get the chance to attend three-day session on the institute in the course of the programme.
“Organisations globally are investing heavily in the digitalisation of businesses and digital marketing to reach out to potential consumers. The pandemic has ensured drastic growth on the internet as billions are consuming digital content. This programme will immensely help professionals to develop strategic management and leadership competencies and gain a global business perspective,” Amresh Kumar, Programme Director, Indian Institute of Management Bodh Gaya, mentioned.
The programme would come with topics similar to Digital Marketing, Digital and Social Media Strategy, Search Engine Marketing (SEM) and E-mail Marketing, Search Engine Optimisation, Social Media Marketing, amongst others.
“The new-age consumers are digitally native and use digital platforms as their primary medium to access information and services. It has thus become imperative for working professionals to stay up skilled with contemporary digital marketing practices. The TPL-IIM Bodh Gaya Executive Certificate Programme in Digital Marketing for Business will enable the digital upskilling of professionals to fuel business growth,” Sunil Sood, chief enterprise officer, Executive Education, Times Professional Learning, mentioned.
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Source: www.financialexpress.com”