TVS Motor Company immediately introduced a further funding of £100 million in Norton Motorcycles, which was acquired in April 2020. Norton lately opened its new manufacturing facility in Solihull, West Midlands, constructing British bikes in England utilizing conventional hand-crafted methods with modern-day equipment for constantly top quality.
Sudarshan Venu, Joint Managing Director, TVS Motor Company stated, “TVS Motor Company is excited to announce an investment of about £100 million in Norton Motorcycle, the iconic British brand we had acquired in 2020. Some of these investments have already been made, leading to the creation of a world-class facility and the imminent launch of a re-engineered V4 SV and 961 Commando.”
He added, “A world-class team led by Robert Hentschel is working to bring Norton back to its rightful place. This investment will be towards electrification, cutting edge technology, world-class vehicles, manufacturing, sustainability & the future of mobility. This is expected to create 250-300 direct jobs over the next 3 years and another 500-800 indirect jobs across the supply chain.”
“The investments, spread over the next few years, will result in an exciting range of products for the global market. A brand-new facility has already been set up at Solar Park, Solihull, UK, which houses Norton’s state-of-the-art manufacturing capability and the company’s new global design and R&D hub,” stated Sudarshan Venu.
UK Prime Minister, Boris Johnson stated, “Trade and investment between the UK and India are creating good jobs and sustaining livelihoods in both of our countries. I’m very pleased that TVS Motor Company has decided to join the legions of Indian companies investing in the UK, boosting our future mobility sector and driving economic growth.”
Norton Motorcycles’ new international headquarters homes the corporate’s new international design and R&D hub. It kinds a key a part of Norton’s strategic progress plan. The manufacturing facility has been engineered to be extremely sustainable and minimise waste.
This new facility is supported by the West Midlands Growth partnership, and the UK Government, and is a shining instance of Anglo-Indian cooperation. Focused on bringing a famend British bike marque again to world-class ranges of worldwide enterprise efficiency, Norton Motorcycles has outlined the brand new model strategy that prepares it for an thrilling and sustainable future.
Source: www.financialexpress.com”